Brand assets & guidelines
Below are Terra Dotta logos, images, and other assets and how to use them.
Terra Dotta, the Terra Dotta Logo are trademarks of Terra Dotta, LLC and may only be used as provided in the guidelines below.
Download a PDF of these guidelines here.
Official Company NameThe company is officially organized in the state of North Carolina as Terra Dotta, LLC. When referring to Terra Dotta in written materials, the first instance shall be spelled Terra Dotta, LLC. and subsequent usage may be spelled Terra Dotta. |
|
|
|
||
|
|
|
|
|
||
|
The Terra Dotta logo consists of the three-color “T3” logo mark and the stylized Terra Dotta logotype.
|
|
|
|
|
||
|
When space is more vertical, and a larger logo mark (relative to the logotype) is desired, one of the large logo versions may be used. Versions B and C is best in cases where the logo will be reproduced very small.
DOWNLOAD A: EPS | PNG | JPG
|
  
|
|
|
|
||
TaglineSet in the typeface Gotham Book, the corporate tagline may appear below the logo signature. When space is more vertical, and a larger logo mark (relative to the logotype) is desired, one of the large logo versions may be used. Versions B and C is best in cases where the logo will be reproduced very small. DOWNLOAD A: EPS | PNG | JPG DOWNLOAD B: EPS | PNG | JPG DOWNLOAD C: EPS | PNG | JPG
|
  
|
|
|
|
||
Powered by Terra DottaFor applications that are powered by Terra Dotta, the Powered by Terra Dotta may be used.
|
|
|
|
|
||
Clear SpaceThe logo must have sufficient clear or “white” space around it. The primary logo signature should be scaled so that the clear space around it exceeds the space between the symbol and the logotype. |
|
|
|
The clear space around the horizontal logo should be exceed the height of the letters in the logotype. |
|
|
|
The large logo signature should be scaled so that the clear space around it exceeds the space between the symbol and the logotype. |
|
|
|
When the logo is to be reproduced within a round shape, use the “for circle” version of the logo—the relationship between the mark and the logotype has been optimized to be used within a round shape. The space between the logo and the edge of the circle should be twice the height of the crossbar of the “T” in the logomark. |
|
|
|
|
||
Dark BackgroundsWhen the Terra Dotta Signature is to be reproduced on a color other than white, the background color should be black, gray or one of the secondary color palette colors. In these cases, the logotype should reverse to white. |
|
|
|
|
||
Single ColorThere are occasions when the Terra Dotta Signature will need to be reproduced in a single color. The Terra Dotta signature may be reversed out of black, gray or one of the primary or secondary colors.
|
|
|
|
The Terra Dotta logo signature may be reproduced in gray.
|
|
|
|
In cases where the logo signature needs to be reproduced using line-art, use the outline logo art file.
|
|
|
|
|
|
|
|
|
|
|
|
|
||
|
|
||
Terra Dotta Colors for Different OfficesWhenever possible, the Terra Dotta Signature should be reproduced in its primary palette of Terra Dotta Blue, Green, Orange and Gray The secondary color palette complements the primary colors and should be used wherever complementary colors are needed for marketing and promotional usage. |
|
|
|
|
||
|
|
||
TypographyTypography is a key component of our visual communications system. A stylized logotype based on the type family Geometric is the foundational font used for the Terra Dotta logotype. Use of this font should be reserved for Terra Dotta Signature development and display purposes only. For all other communications, the preferred typeface is Gotham. This simple, modern, and elegant typeface was selected for its ability to complement the Terra Dotta logo signature. The openness and geometry of its form make it highly legible. It works equally well for display type and body copy and is available in a variety of weights which can be used to maximize visual interest and flexibility. In the case of Word documents or PowerPoint presentations, Montserrat may be used if Gotham is unavailable. |
|
|
|
|
||
AlertTraveler AppThe AlertTraveler logo consists of the three-color traveler-shield logo mark and the stylized logotype. |
|
|
HorizontalIn some cases a horizontal layout may used. |
|
|
Dark BackgroundsWhen the AlertTraveler logo needs to be be reproduced on a dark color, the logotype should reverse to white.
AlertTraveler in TextThe ® symbol needs to be used with AlertTraveler whenever it is used in text.
|
|
|
|
|
||
Color PaletteWhenever possible, the AlertTraveler Logo should be reproduced in its primary palette of two shades of green and gray type. |
|
|
