Global Engagement Solutions for Higher Education





Your privacy is important to you…and to us. So we'll protect the information you share with us.
This Privacy Policy relates to the personal information that Terra Dotta, LLC (“Terra Dotta”) receives and collects through your access and use of (i) any websites we own, control, or otherwise operate, including without limitation, (collectively “Sites”), and (ii) hosted software services, applications, resources, content, and material provided by Terra Dotta (the “Services”).
In addition, please review our Terms of Use which governs your use of the Sites and Services. By using the Sites and Services, or by clicking to accept or agree to our Privacy Policy when this option is made available to you, you acknowledge that you have read and understood this Privacy Policy and the Terms of Use and accept our collection, use, and disclosure of your information and data, and other activities, as described below. If you do not agree to the terms of this Privacy Policy, please do not use the Sites or Services.
This Privacy Policy does not impact or change any of the privacy policies, terms, and/or agreements between you and any educational institution and other organizations that purchased the Services (“Customers”). We encourage you to review any applicable institutional privacy policies, terms, and agreements to see how your personal information may be used or disclosed by that institution.


2. privacy shield participation.

Terra Dotta participates in and has certified its compliance with the EU-U.S. Privacy Shield Framework and the Swiss-U.S. Privacy Shield Framework. The Privacy Shield Framework relates to the collection, use, and retention of personal information transferred from the European Union and Switzerland to the United States. If there is any conflict between the terms in this Privacy Policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern with respect to personal information transferred from the European Union and Switzerland to the United States. To learn more about the Privacy Shield program, and to view our certification, please visit
With respect to personal information received or transferred pursuant to the Privacy Shield Framework, Terra Dotta is subject to the investigatory and enforcement powers of the U.S. Federal Trade Commission (“FTC”). For more information on how Terra Dotta processes personal data subject to GDPR, please review our Data Processing Agreement found at



We will inform you when we need information that personally identifies you (personal information) or allows us to contact you or provide you with the Services. Generally, this information is requested when you register for the Services or when you fill out our contact form on our main Site, or sign up for our newsletter or a webinar.

Terra Dotta may receive certain information about you from Customers during the implementation and provision of Services. For example, Customers may provide basic student or staff information, manually or through integration with student information or human resource systems, when they are setting up the Services for their use.

You may be able to log into the Services using single sign-on providers or single sign-on features of other products. These products will authenticate your identity and may share certain personal information with us such as your name and email address.

We use various methods and technologies to store or collect usage information (“Tracking Technologies”). A few of the Tracking Technologies used with the Sites and Services, include, without limitation, cookies, web beacons, embedded scripts, browser fingerprinting, entity tags, UTM codes (i.e., a code that you can attach to a custom URL in order to track a source, medium, and campaign name), and recognition technologies that make assumptions about users and devices. We use Tracking Technologies for a variety of purposes, including:

After you sign up for the Services (subject to your consent where required by applicable law), we may send you text messages as part of a two-part authentication process. In addition, we and/or our Customers may send you text messages that provide marketing, promotional, and/or other information. We, our third-party service providers, and Customers use a variety of technologies that automatically (or passively) store or collect certain information whenever you we and/or our Customers send you a text message. This information will be stored or accessed using a variety of technologies that will be downloaded to your mobile device whenever you receive a text message.

In connection with use of the Services we may use location-based services in order to verify your location and, if we deem appropriate, deliver relevant content and ads based on your location. We also share your location with third parties (as set out below) as part of the location-based services we offer and for other commercial purposes. You can change the settings on your device to prevent it from providing us with such information. This location data is collected in a form that personally identifies you and will be used by us, our Customers, and our partners and licensees to provide and improve the Services or for other commercial purposes. You should consider the risks involved in disclosing your location information and adjust your mobile and browser settings accordingly.

Specific to our AlertTraveler mobile application, Terra Dotta will capture your GPS location to an accuracy of within 5 meters. This information is only updated under two conditions: (i) you move more than 25 km, or (ii) you have not updated your location within 24 hours. The capture of your location information is controllable by the user within AlertTraveler.

California Do Not Track Disclosures. Various third-parties are developing or have developed signals or other mechanisms for the expression of consumer choice regarding the collection of information about an individual consumer’s online activities over time and across third-party websites or online services (e.g., browser do not track signals). Currently, we do not monitor or take any action with respect to these signals or other mechanisms.



Terra Dotta will share your personal information with Customers and other third parties only in the ways that are described in this Privacy Policy. Terra Dotta shares information under the following circumstances:

California Privacy Rights. We may elect to share information about you with third parties for those third parties’ direct marketing purposes. California Civil Code § 1798.83 permits California residents who have supplied personal information (as defined in the law) to us to, under certain circumstances, request and obtain certain information regarding our disclosure, if any, of personal information to third parties for their direct marketing purposes. If this law applies to you, you may obtain the categories of personal information shared by us and the names and addresses of all third parties that received personal information for their direct marketing purposes from us during the immediately prior calendar year (e.g., requests made in 2020 will receive information about 2019 sharing activities). To make such a request, please provide sufficient information for us to determine if this applies to you, attest to the fact that you are a California resident, and provide a current California address for our response. To make such a request (limit one request per year), please send an email to:, with “California Privacy Rights” as the subject line or mail us a letter to us at the Notice Address. You must include your full name, email address, and postal address in your request.

Nevada Privacy Rights – “Do Not Sell My Personal Information”. We may elect to share information about you with third parties for those third parties’ direct marketing purposes. Nevada Revised Statutes §§ 603A.300-.360 permits Nevada residents who have supplied personal information (as defined in the law) to us to, under certain circumstances, request and opt out of the sale of your personal information to third parties for their direct marketing purposes. If this law applies to you, and you wish to make such a request, please provide sufficient information for us to determine if this applies to you, attest to the fact that you are a Nevada resident, and provide a current Nevada address for our response. To make such a request, please send an email us at with “Nevada Privacy Rights” as the subject line or mail us a letter at the Notice Address. You must include your full name, email address, and postal address in your request.



Upon request, Terra Dotta will grant you reasonable access to personal information that it holds about you and was collected on our main Site, Terra Dotta will take reasonable steps to permit individuals to correct, amend, or delete information about them that is shown to be inaccurate or incomplete. For access to information collected on one of our Customer-hosted sites, you should request access via the Institution directly and we will support them in providing you reasonable access to this information.

In addition, Terra Dotta allows users to modify the level of communications that you receive related to the Services. You may contact our Support Team through our support portal to obtain current information about how to modify the types of information that you receive from Terra Dotta.


6. onward transfer of information.

Terra Dotta will not disclose any personally identifiable information to a third party who is not a Terra Dotta contractor or agent (“Agent”) except as outlined above. For third parties acting as Terra Dotta’s Agent, Terra Dotta will ascertain that the third party subscribes to the Privacy Shield principles, is subject to the EU Data Protection Directive, or has entered into an agreement with Terra Dotta that is consistent with the Privacy Shield principles.

In the context of an onward transfer, Terra Dotta has responsibility for the processing of personal information it receives under the Privacy Shield and subsequently transfers to an Agent on its behalf. Terra Dotta shall remain liable under the Privacy Shield principles if its Agent processes such personal information in a manner inconsistent with such principles, unless Terra Dotta proves that it is not responsible for the event giving rise to the damage.



Terra Dotta takes reasonable technical, administrative, and physical measures to protect the security of your personal information from unauthorized use, disclosure, and alteration.

When you place orders or access your personal account information, you're utilizing a secure connection via SSL, which encrypts your personal information before it's sent over the Internet.

Terra Dotta provides information and training to all employees who have access to personally identifiable data maintained by Terra Dotta, and Terra Dotta employees are responsible for the internal security of such information.

Terra Dotta takes all reasonable measures to ensure that such information is reliable for its intended use, and is accurate, complete, and current.

Inside the company, data is stored in password-controlled servers with limited access.

You also have a significant role in protecting your information. No one can see or edit your personal information without knowing your user name and password, so do not share these with others.


8. Users outside of the united states.

Transfer of Your Information. The Services are operated in the United States and if you are located outside of the United States, please be aware that information we collect, including personal information, will be transferred to, and processed, stored, and used in the United States in order to provide the Services to you. Where GDPR applies and our processors of your personal information are located outside the European Economic Area, such transfer will only be to a recipient country that ensures an adequate level of data protection, or with your explicit consent.

Additional Rights Provided to EU Individuals.

In addition, you can object to our processing of your personal information based on our legitimate interests and we will no longer process your personal information unless we can demonstrate an overriding legitimate ground.

To exercise any of these rights above, please contact us at

Please note that these rights are limited, for example, where fulfilling your request would adversely affect other individuals, where there are overriding public interest reasons, or where we are required by law to retain your personal information.

You can withdraw your consent at any time by contacting us at

Complaints. In the event that you wish to make a complaint about how we process your personal information, please contact us in the first instance at and we will endeavor to deal with your request as soon as possible. This is without prejudice to your right to raise a complaint with a relevant supervisory authority.



Terra Dotta does not knowingly collect or maintain information acquired through the Sites or Services from persons under 13 years of age, and no part of the Sites or Services is directed to persons under 13 years of age. Any user under 13 years of age should not use or access our site at any time or in any manner. If Terra Dotta learns that personally identifiable information of persons less than 13 years of age has been collected from our site without verified parental consent, then Terra Dotta will take the appropriate steps to delete this information.



Any questions or concerns regarding the use or disclosure of personal information should be directed to Terra Dotta pursuant to the contact information below. Terra Dotta will investigate and attempt to resolve complaints and disputes regarding use and disclosure of personal information in accordance with the principles contained in this Privacy Policy. In compliance with the Privacy Shield Principles, Terra Dotta commits to resolve complaints about our collection or use of your personal information within 60 days.   

EU and Swiss individuals with inquiries or complaints regarding our Privacy Shield policy should first contact Terra Dotta at:
1330 Environ Way
Chapel Hill, NC  27517

Terra Dotta and you agree that disputes that cannot be resolved after good faith discussions may be referred to the International Centre for Dispute Resolution/American Arbitration Association (“ICDR/AAA”) for resolution by binding arbitration at no cost to you. If you do not receive timely acknowledgment of your complaint from us, or if we have not addressed your complaint to your satisfaction, please contact ICDR/AAA at for more information or to file a complaint.



In the event that all or part of Terra Dotta is acquired by or merged with a third party entity, Terra Dotta may transfer or assign the personally identifiable information held by Terra Dotta as part of such merger, acquisition, or other change of control. In the unlikely event of Terra Dotta's bankruptcy, insolvency, reorganization, receivership, or assignment for the benefit of creditors, or the application of laws or equitable principles affecting creditors' rights generally, Terra Dotta may not be able to control how personal information is treated, transferred, or used.



This Privacy Policy may be revised periodically by Terra Dotta, as reflected by the "last updated" date below. Please revisit this page to stay aware of any changes.



Terra Dotta welcomes questions and comments regarding this Privacy Policy. We may be contacted at:
1330 Environ Way

Chapel Hill, NC 27517


Last Updated: August 2021